The Habit Factor®, Habits & Goals Tracker: Set Goals, Align Habits to Reach Your Goals, Achieve New Year's Resolutions Productivity App Review (iOS, $6.99)


Languages: English

Seller: Equilibrium Enterprises, Inc

-iOS 7 stability / redesign
-minor bug fix

Customer Ratings

Current Version:
8 Ratings
All Versions:
968 Ratings


Thanks for making The Habit Factor® the world's most powerful productivity dynamic duo (bestselling book & app!) An Amazon and iTunes bestseller.

Enjoy the original Habits AND Goals tracker— the one that created a new genre of productivity apps!

"With regular use of The Habit Factor®, you can develop any habit necessary to achieve any goal you set for yourself." ~Brian Tracy

Only The Habit Factor® offers HabitStregnth™: the ability to strengthen habits over time using custom tracking periods & Habit Alignment Technology™: the ability to create and align habit to your goals.

---- FEATURED ----
NY Times | C|Net | TEDx | | | | | | Southwest Airlines, Spirit Magazine | dozens of other top productivity blogs!

---Now, WIN A NEW, IPAD AIR! ---The Habit Factor® Challenge starts January 6, 2014! Develop new habits to achieve your goals & maybe even win a new iPad Air in the process. Enter Now it's FREE, Visit:

- Selected by Cigna Health for its clinically validated mHealth Marketplace. The Habit Factor® is the app the professionals use and recommend for lasting behavior change.

Wanted something like this book and app for a long time. I have tried every goal setting thing there is... pure genius." ~Amazon book review

Great Program! Just read the book and started my first goal on the app. I can already see how powerful this will be... ~Canada User Review

"The Habit Factor is absolutely packed with features... WHEN YOU'RE SERIOUS ABOUT YOUR HABITS, start here."

Frustrated with all the copycat FREE, .99¢ and $1.99 Trackers?
• The ONLY app to feature Habit Alignment Technology™
• NO EMAIL Acct or LOGIN required like many habit apps!
• ADD a PHOTO! Most habit apps can't!
• No annoying mobile ads!
• The Habit Factor® is praised by top coaches, trainers & PhD's internationally!
• As one reviewer put it, "The only goals & habits app actually designed for Adults!"
• NOTE: Be suspicious of 1 Star reviews since users can try the FREE/LITE version first to see if they like app BEFORE buying. (curious isn't it?)

The Habit Factor® is the professional's choice for positive behavior change and habit development. Learn more, become a Habit Factor Certified Professional. Take your practice to the next level!

More Raving Fans of THF!
"Great work on The Habit Factor®! It's all about habits. Good ones or bad ones, they make a huge impact!" ~Roz Savage Ocean Rower, Eco Activist, Author, Speaker

"This app is awesome. It’s basically Applied Behavior Analysis for self-management... it uses experimentally derived principles of behavior (whether the developers knew/intended this or not)...” Review by "ABA"

"There is something absolutely magic about this system..." @joncarder (twitter)

The Habit Factor® is the ONLY app to feature HABIT ALIGNMENT TECHNOLOGY™ enabling you to achieve more in less time by aligning numerous critical habits to your goals!

The Habit Factor® helps you to quickly establish, track and align your habits with your desired goals to improve your character and enable more precise achievement.

- Streaks Charting!
- Simple, elegant and clean user interface (designed for iPhone not web)
- Motivate! write WHY you wish to develop the habit or goal
- ALIGN! Habit Alignment Technology™ Aligns your habits with goals to achieve goals more quickly
- Custom Tracking Periods; week, month, custom or none.
- Select target days for habits
- BALANCE! Color code habits with key wellness categories; Mind, Body, Spirit and Social
- Daily Tracking Notes!
- Sort/Prioritize Habits and Goals
- Chart habit or goal data
- Too many to list!!

• 2,500+ Fans and growing! Join the Fan Page- Get inspired today!


Customer Reviews

  • Love it, with one caveat

    by jazdingo

    It's a habit in itself to get into the app and check things off! Could we have a setting that would push any unfinished daily habits at a certain time of day, of the user's choosing? Perhaps this already exists, and I will go exploring for it now.

  • Great way to get in the habit

    by Renuvt

    Easy to use. Really helpful for self accountability. Have already had friends and a coworker purchase. Worth the money.

  • Awesome

    by Onesmallstep

    Awesome tool... Tracking your habits will change your life... This is the best app I've found to get the job done... Do yourself a favor... Put this tool to use in your life.

  • Great app

    by Dreamers88

    The only feature I wish it has was the ability to set up a habit with a counter. Although I understand their philosophy, I would still appreciate using that feature.

  • Flexibility and Tracking

    by FamHaynes

    Just what I needed. I love the color coding too

  • Love it!

    by Midsummermagic1111

    I just spent 3 hours searching for the best goal app to kick off the new year.. This is the most usable app for goals that have multiple layers and steps. I am glad I remembered I had bought it for my iPhone a while ago but wasn't ready to use it. I really wish you would create one specifically for iPad. The blown up screen is not as nice to use but will deal with it because I love this app. I also request that the habit list have some sort of sorting categories. Love this app! Thank you!

  • Solid! Love the update even more

    by Live More

    i've looked long and hard -- no other app treats goals and habits differently/like this. simple - powerful. brilliant!

  • Great app but slow

    by tmacinco

    The Habit concept is great and the app enables the concept. If you like being accountable and live to check items off your list (as I do), this is a great app. Well worth the money. One note, it runs really slowly on my iPhone 5.

  • Great app

    by Bodhi Sage

    Clean. Simple. Effective.

  • Useful app

    by Gandolfo1

    This app does what I expected, and is a big step up from the built-in Reminders on the iPhone that I was using before. A couple of suggestions: - an interval for bi-weekly/semi-monthly habits - the ability to track whether you have performed an activity three times a week, for example, without referring to specific days - optional alarm sounds that remind you to do certain activities at a particular time when that is relevant (e.g. meditate in the morning).

  • Great!!!

    by Ltbchrist

    I really like this app. It's helped me organize the habits I want to practice on a daily basis.

  • Great App

    by AndyT124

    I've tried quite a few of these, and this one seems to be great. Getting 4/5 because it would be cool if there was some sort of motivational component to it.

  • Great App

    by Mikey Fresh 1974

    I really like the app. Works great. I like that it has a book with valid principles paired with it. I gave it 4 stars because its a bit pricey for what it is and suggest they add a notification feature to trigger habit occurrences. Otherwise I have to remember or use a different app to remind me.

  • Awesome

    by Godtel

    So great to use an app that truly is inspiring!

  • Actually useful

    by Eric Anderson

    Most self-help types of apps are too fiddly and so aren't useful in practice. This actually works - clean simple and powerful.

  • Indispensable app, please update, make universal

    by Aqueous Health Systems, LLC

    This app is one of my most used. I routinely use this and Lumen Trails (track activity in time, etc). I'd like to see this app (like Lumen Trails) as a universal app, as well as function in landscape mode. Great reports, simple, stable functionality - great value! If you want to change your game - get the right tools. Begin, here.

  • Clunky UI-- good content, poor design

    by Caveat emperatur

    Not much to add to the review title. This is a clunky app, very beta. Looks like someone who knows nothing about info design designed it. Cluttered screens get in the way, obscure info. Needs a serious design overhaul.

  • Great by no IPhone 5 support

    by nancesendai

    I have been happy with the app. Hopefully they will get full screen support soon

  • Hasn't been updated in almost a year!

    by KHJ1967

    Needs an update. Still getting letter boxing on iPhone 5.

  • Great app

    by Engineer.Micah

    Read the book and use the app

  • Keeps crashing

    by Sara McCurdy

    This app was great in the beginning and I've entered in quite a few goals that I've been tracking since the new year. Now for some reason it keeps crashing every time I try to enter a new habit! This is very frustrating for this to happen with an app I actually valued enough to actually pay full price for. Please fix this bug soon!!!

  • Great Concept, POOR Execution

    by Christal Glispie

    This app might actually be useful if I could enter goals without the app crashing and me having to attempt to re-enter goals from scratch. A 20 minute task has taken two hours, and counting. Perhaps the first lesson of forming habits is to be forced to repeat tasks over and over again. I would recommend that friends NOT use this app.

  • Need updating.

    by Rama1621

    Doesn't work with iOS 7. Don't waste $. Frustrating

  • Crashes

    by Robert B Jones

    Crashes over and over.

  • Didn't like it.

    by PoPPaWheeLie StLoUiE

    Doesn't take it to account how lazy I truly am, thereby not holding me accountable enough!

  • lots of bugs and really slow

    by lezazaman

    Several of the functions do not work. The goal function is inactive, and tapping it just quits the app and brings you back to your homepage. Same thing with overview function.

  • not very motivating

    by MagicalRealism

    Not optimized for the iPhone 5 screen. UI isn't intuitive. Aesthetically unattractive. Weak support.

  • It doesn't work

    by bassplayerpach

    It's been more than a year since their last update. Clearly this developer has stopped caring about their customers and improving this app. If you try to create a goal, it crashes. If you try to make a habit that you can only do a few days a week, for example, it breaks your streak even though you tell it not to calculate days in which you don't do that activity. There is nothing about this app I like other than that it acts as a daily checklist, but who pays $7 for that? Honestly, this app is a ripoff. Don't buy it.

  • Needs work - Recomendations:

    by Ariana2013_iphone

    1) In goals add a Key Tasks box to input a checklist for tasks that must be completed to accomplish the goal. 1 star because you do not provide a place to input this fundamental data to achieving the goal. This checklist should then be linked to the % complete reports option. The more tasks you check off on your tasks list for the respective goal, the more complete (% wise) you are in reaching your goal. At minimum provide a space to annotate associated key tasks for every goal. 2) Last, replace "about" option on main interface with a journal option with exporting capabilities. About the software is useless information because it is a very basic program (that is a plus). Stick that information in settings (not visa versa) so the technically impaired can read about how to use the easy to use software. Add a journal option.

  • Careful going from free to paid!

    by Jensmiles3

    When you upgrade to the paid version it doesn't pull in your info from the free version. Two weeks of habits "lost" stuck in the free version. Otherwise, I love the app. Just right balance between simple and detailed enough. And really seems to impact my behavior.

  • Rocks if u r serious

    by Yckeller

    Reading his book and thinking about habits in general as so important--and he makes a great case-- has also really helped me. This can help u change yr life. Good luck.

  • Good app--needs an upgrade

    by cmcaelestis

    I used this for several years and found it quite helpful. Over that time my only complaint was that it loaded slowly and the picture would just hang there for several seconds. But it was, and is, effective for tracking habits. However, I've moved on. This app has not been updated in forever. I was using this app before the invention of the iPad and iCloud. Now, I've become spoiled with apps in other categories that I can seamlessly use on either a phone or tablet with the data syncing up (some apps even have desktop versions too). So I've started using other apps to track habits. I haven't found the perfect one yet--if Habit Factor updated to multi-platform syncing, it just might be perfect. I'd even be willing to spend a few dollars again to get such upgrade.

  • Helpful app

    by Raynap5

    Pay for the full version or you can't do much, but now that I have it, it is very useful. I love being able to keep track of my goals but also work on creating and tracking habits. They are different but many times related. I like how this app interfaces both of them. If you navigate away from the app it does not save your changes. Not a big deal though once you have everything programmed.

  • I Like it a lot!

    by Bymywork

    Does what they say it will!

  • Love it!

    by Lsm2013

    Really helps me be consistent with all the behaviors I want to turn into habits. Wish the graphing/charting function was a little more seamless and a little less cumbersome. Also, more options there would be nice.

  • Goals and habits get done.

    by LinSuHill

    If you get a good feeling when you check off something on your to-do list, then this app will help you achieve your big goals. Spend the time to set up your dreams and figure out what daily behavior will move you towards achieving them. You can add habits without big long-term goals The time spans are flexible. I wish I could set it up to be the first thing that opens when I turn on the iPhone. I make do by having a calendar reminder pop up to check off the tracking list boxes in the morning, at lunch time, and early evening. Chose the behaviors that will get you results in your life, and the tracking stats won't be the only place you'll see satisfying results.

  • Data does not transfer

    by Voolla

    I am happy to retract this review if I am missing something -- but I was using the lite version and told I had to upgrade to add more than 3 habits. But - after paying the upgrade I learned the data does not transfer from the free version so now I have to input all the information over again. We should be warned about this.

  • I like it.

    by kzrhodes

    a lot

  • Great App

    by NosNom

    This is a great way to measure your progress towards reaching your goals and changing your habits. I just wish it had a better looking design and was a bit faster. But I still love it.

  • Love this app!

    by Cool Neilio

    Easy and intuitive to use. Really helps me stay on track!

  • Great app

    by Manolo NY

    The connection between habits and goals is phenomenal but, isolating the goal by itself, without being able to list or track the steps needed to reach the goal diminishes the value of the app. I would recommend this to anyone looking to make a difference in their life

  • Great organizer for your toolbox!

    by Phillyfan4lyf

    Deactivated it some months ago, much better now, the improvements keep me tracking on a higher level! Great App!

  • AppsBreak

    by Chase chase chase

    Equilibrium Enterprises apps seem to break.

  • It's working!

    by Cherisinger

    There were some self-care and career building habits I've been wanting to implement for a long time. The Habit Factor app has been so helpful in providing an easy tracking system that's only a finger's touch away! I've been very successful in establishing my desired habits since I committed to using this app. Thank you!

  • A Big Help!

    by Twig394

    This app makes creating new habits much easier, and that is well worth the price you pay for it. The separation of habit development and long-term goals is a nice feature - it helps you see how taking baby steps will help you accomplish big things.

  • I love this app!

    by linsyh

    I've tried so many other apps for tracking my habits and this one is the best. Not only can you track habits, but you can link them to goals you are trying to achieve. And it looks super cute from my phone!

  • Not perfect, But Good

    by JoeMacMac

    very effective - i don't like the opening image however - wish i could opt out of that opening image - is that Jesus, Confucius - who is that?? . The app does pick up where you left off like every other iPhone app. it starts over from the beginning - so u can't toggle very well between calendar, tasks etc. and why include Tasks and Calendar integration to make it the PERFECT performance app. it's great for what it does, but it has so much more potential. 3.5 STARS !

  • Invest in Change

    by MayhapGM

    Accountability can really help in making changes and reaching goals. This app makes accountable to that important person, yourself.

  • This app got me unstuck!

    by Scott77889

    The power of Habits captured in a very friendly and useful way. This is a fabulous app!

  • Great app

    by Cassio Kawakita

    Great app

  • Great app

    by jobber2

    I would love to see an iPad version!

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