The Battle for the Marketing Cloud
Startup CEOs on taking a chunk of the skyrocketing marketing technology budget.
Join Mike Maples Jr., Managing Partner of FLOODGATE, and a panel of leading marketing technology CEOs for an in-depth discussion on The Battle for the Marketing Cloud and the startup race to snatch up the CMO’s money.
Gartner predicted last year that CMOs would spend more on technology than CIOs by the year 2017, and that’s been validated by recent startup acquisitions, IPOs and funding in the marketing software industry. Fast-moving startup founders in event marketing (DoubleDutch), data analytics (KISSmetrics) marketing automation (Genius.com), and influencer marketing (Traackr) will share their experiences selling to the CMO, debate the rise in marketing tech dollars and explain how companies can set themselves up for success.
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